Post Graduate Diploma in Marketing Management is 12 months course divided in two semesters. Eligibility for PGDMM is minimum graduate in any stream.
In two semesters you are going to study these subjects:
  Theory Practical/Viva Assignments
Course code Name of course Credit Total marks Max Min Max Min Max Min
SEMESTER I
PGDMM1 Consumer behaviour 6 100 70 28 0 0 30 12
PGDMM2 Sales and distribution management 6 100 70 28 0 0 30 12
PGDMM3 Product and brand management 6 100 70 28 0 0 30 12
PGDMM4 International marketing 6 100 70 28 0 0 30 12
PGDMM5 Advertising management 6 100 70 28 0 0 30 12
  TOTAL 30 500 350 140 0 0 150 60
SEMESTER II
PGDMM6 Marketing of services 7 100 70 28 0 0 30 12
PGDMM7 Marketing research 7 100 70 28 0 0 30 12
PGDMM8 Rural marketing 7 100 70 28 0 0 30 12
PGDMM9 Retail management 7 100 70 28 0 0 30 12
  TOTAL 28 400 280 112 0 0 120 48
Evaluation scheme:
01. 40% in each theory, practical, project, dissertation and internal assesment.
02. 40% aggregate mark to pass
Please click on semester below to access online study material. Remember, to access study material you must be register for PGDMM on AISECT Online.